Former Spice Girl Melanie Brown has backed a domestic abuse awareness campaign linked to the World Cup, highlighting the increased risk times for victims during the tournament. The campaign, supported by organizations including Sussex Police and Lancaster University, aims to raise public understanding of abuse patterns during major sports events.

The initiative draws attention to the 'other kick off' times that victims dread, emphasizing the need for awareness and support. The campaign's impact on public perception and institutional response remains to be seen.